Thunderbird Glass Co
Web Development + SEO + Growth
Overview
A full rebuild of Thunderbird Glass, one of the oldest window and glass repair companies in the High Desert. I transformed their outdated GoDaddy website into a modern, conversion-focused platform while preserving decades of SEO value and improving their search rankings. The result: a faster site, stronger branding, and massive growth in calls and revenue.
Goals
- Modernize the website while preserving existing SEO authority
- Create a clean, trust-focused design tailored to a local service business
- Add new service pages to expand keyword coverage
- Improve mobile performance and conversion rate
- Integrate Google Search Console tracking and SEO optimization
- Run profitable Google Ads campaigns to drive high-intent leads
Problem
The old Thunderbird Glass site was built on GoDaddy, slow, outdated, and losing relevance. Despite decades in business, they weren’t ranking competitively and were missing out on high-value local search traffic. The company needed a modern web presence that didn’t wipe out their hard-earned SEO history.
Links
Tech Stack
Responsibilities
- SEO Audit & URL Preservation Strategy
- Content Architecture & Keyword Optimization
- UI/UX Design in Elementor
- Full Site Rebuild & Performance Optimization
- Google Ads Campaign Setup & Management
- Analytics, Tracking, and Reporting
Timeline
48 Hours
Deliverables
6
Audit & Strategy
I started by analyzing the original GoDaddy site, mapping every existing URL to protect SEO. I reviewed search keywords, existing rankings, backlink profile, and performed a technical SEO audit. This became the blueprint for the rebuild—ensuring we kept the domain’s authority while giving the site a modern structure.
Modern Design & UX
Rebuilt the entire experience in Elementor with a clean, service-driven layout. Created new navigation, improved service hierarchy, designed trust-focused sections, and built mobile-first pages that convert. Added new pages for aluminum storefronts, security doors, glass repair categories, and more.
Full Rebuild in WordPress
Developed a fast, lightweight WordPress build with optimized images, clean CSS, schema markup for local SEO, and improved accessibility. Imported all existing content, rebuilt each page, and added new sections that better showcased their services and long history in Hesperia.
SEO Migration & Optimization
Used Google Search Console to track indexation, preserve top-ranking pages, and monitor keyword performance. Updated metadata, improved internal linking, added new keyword-rich service pages, and fixed all technical issues. After launch, rankings didn’t just hold—they improved.
Google Ads & Lead Generation
Launched targeted Google Ads campaigns aimed at high-intent searches like 'window repair hesperia ca'. Optimized bids, adjusted keywords, built negative keyword lists, and tracked calls. The campaigns consistently generate over $40,000/month in revenue for Thunderbird Glass.
Impact & Results
Thunderbird Glass now ranks #1 in the High Desert for glass repair searches, receives significantly more calls, and has seen monthly revenue increase by over 80%. The new site is faster, more trustworthy, and supports both organic and paid growth—turning the website from an afterthought into a major revenue engine.
Media Gallery
Builder Notes
Preserving existing URLs avoided any SEO loss during migration
Preserving existing URLs avoided any SEO loss during migration
Google Ads became the company’s largest source of high-value leads
Google Ads became the company’s largest source of high-value leads
Elementor allowed rapid iteration while still achieving strong performance
Elementor allowed rapid iteration while still achieving strong performance
SEO improvements led to #1 rankings for core glass repair keywords
SEO improvements led to #1 rankings for core glass repair keywords